Marketing Manager - Job Openings

About CanPay

CanPay BNPL is a fast-growing fintech company helping consumers pay smarter and businesses grow faster through flexible Buy Now, Pay Later solutions. We work with retailers and partners to create simple, transparent payment experiences that benefit both customers and merchants. As we continue to scale, we’re looking for a Marketing Manager who can take ownership of marketing strategy and execution, strengthen our brand presence, and help drive customer and merchant acquisition.

Role Overview

The Marketing Manager will lead day-to-day marketing activities across digital channels, campaigns, and partnerships. You’ll work closely with product, sales, and leadership teams to build campaigns that deliver measurable growth while maintaining a strong, trusted brand. This role suits someone who combines strategic thinking with hands-on execution and is comfortable working in a fast-moving fintech environment.

Key Responsibilities

• Plan and execute integrated marketing campaigns to support customer and merchant growth
• Manage digital marketing channels including paid media, email, social media, and content marketing
• Develop and maintain brand positioning and messaging across all platforms
• Analyse campaign performance and optimise based on data and insights
• Collaborate with operations, product, and sales teams to support launches and partner initiatives
• Manage external agencies and marketing vendors where required
• Oversee marketing budgets and ensure strong return on investment
• Support PR, events, and partnership marketing opportunities

Requirements

• 2+ years’ experience in a marketing role, ideally within fintech, payments, or financial services
• Proven experience running performance-driven marketing campaigns
• Strong understanding of digital marketing tools and analytics platforms
• Experience managing multiple projects and deadlines
• Excellent communication and stakeholder management skills
• Analytical mindset with a focus on measurable outcomes

Education & Language Requirements

• Minimum Qualification: Bachelor’s degree in marketing, Finance, Operations Management, or a related field.
• Preferred: Master’s degree or certification in Fintech, Compliance, or Project Management.
• Language: Fluency in written and spoken English is required.

Nice to Have

• Experience in BNPL, payments, or consumer finance
• Startup or scale-up experience
• Familiarity with CRM and marketing automation platforms

What We Offer

• Competitive salary and performance incentives
• Opportunity to shape marketing at a growing fintech company
• Collaborative and entrepreneurial work environment
• Flexible working arrangements
• Access to a Laptop and Mobile device
• Professional development opportunities

How to Apply

Please send your CV and a brief cover letter outlining your experience and interest in the role to:
canpaybnpl@gmail.com

Vetting

Successful applicants must provide a Police Criminal Record Report issued within the last 2 months Be part of a company building financial freedom. CanPay – Buy Now, Pay Better.